Branding · Hospitality · Porto
Vandoma Porto
A headline that frames the project in one line
Vandoma Porto is a boutique hotel in the centre of Porto. Use these two or three sentences to introduce the brief: who the client is, what they asked for, and the idea that shaped the work.
Conception
What the hotel needed to become
Describe the context here: the market, the building, the founders. Keep it to what the reader needs to understand the problem you were solving.
Then explain the position you chose and why. This is where your thinking as an art director shows, so name the decision and the reason behind it.
Close with the single idea that guided the rest of the project, in a sentence a stranger could repeat.
Identity & Web
A system that carries through every touchpoint
Introduce the logo or monogram and the thinking behind it. Mention the palette, the typefaces and any rule that holds the system together.
Then cover the website and how it extends the brand: pacing, photography, tone. Say what you chose to leave out as well as what you included.